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PROFESSIONAL DEVELOPMENT

ON YOUR SCHEDULE

Make yourself more marketable as a communications professional. Stay current, build your leadership acumen, and be recognized for bringing innovative ideas back to work.

Whether you see yourself in senior management, or value the skills to lead your own agency, TAI faculty members have been there. Share one night a week with industry leaders and acclaimed academics to prepare yourself for your next step.


CERTIFICATE PROGRAM (6 COURSES)

COMBINE CORE COURSES WITH ELECTIVES TO MEET YOUR INDIVIDUAL NEEDS

  • Take one or more evening classes that fit your schedule
  • Topics based on your interests and needs
  • Small classes build your professional network
  • Earn graduate credit without a full-time commitment
  • Stack credits toward a certificate as a Strategic Advertising Strategist.

SELECT ONE: RESEARCH OR ANALYTICS

  • Qualitative & Quantitative Methods
  • Focus Group
  • Survey Design
  • Marketing Mix Analysis
  • Digital Marketing Analytics

SELECT TWO: CORE COURSES

  • Consumer Insight & Persuasion
  • Advertising as a Cultural Force
  • Marketing Communications Management
  • Social Media Engagement Strategies

SELECT THREE: ELECTIVES

  • Account Planning
  • Agency Management
  • Brand Loyalty & Gamification
  • Creative Problem Solving
  • International Advertising
  • New Business Development & Procurement
  • Negotiation and Dispute Resolution
  • Responsibility & Social Entrepreneurship
  • Strategic Communications for Non-Profits
  • Content & Email Marketing
  • New Business Development & Procurement
  • Digital, Social & Mobile Marketing
  • PPC, Paid Search, Retargeting, & SEO / SEM
  • Shopper Marketing
  • One-week destinations: NYC | SxSW | Cannes

Register for a class by emailing our graduate coordinator, or learn more about the full Master’s Degree program.