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ENROLL.  EXPLORE.  EARN CREDIT.

ON YOUR SCHEDULE

Make yourself more marketable as a communications professional. Stay current, build your leadership acumen, and be recognized for bringing innovative ideas back to work.

Whether you see yourself in senior management, or value the skills to lead your own agency, TAI faculty members have been there. Share one night a week with industry leaders and acclaimed academics to prepare yourself for your next step.

Take one or more evening classes that fit your schedule

Topics based on your interests and needs

Small classes build your professional network

Earn graduate credit without a full-time commitment

Stack credits toward a certificate as a Strategic Advertising Strategist.

CERTIFICATE PROGRAM (6 Classes)

COMBINE CORE COURSES WITH ELECTIVES TO MEET YOUR INDIVIDUAL NEEDS

 

SELECT ONE: RESEARCH OR ANALYTICS

Qualitative & Quantitative Methods

Focus Group

Survey Design

Marketing Mix Analysis

Digital Marketing Analytics

 

SELECT TWO: CORE CLASSES

Consumer Insight & Persuasion

Advertising as a Cultural Force

Marketing Communications Management

Social Media Engagement Strategies

 

Register for a class by emailing our graduate coordinator, or learn more about the full Master’s Degree program.

SELECT THREE: ELECTIVES

Account Planning

Agency Management

Brand Loyalty & Gamification

Creative Problem Solving

International Advertising

New Business Development & Procurement

Negotiation and Dispute Resolution

Responsibility & Social Entrepreneurship

Strategic Communications for Non-Profits

Content & Email Marketing

New Business Development & Procurement

Digital, Social & Mobile Marketing

PPC, Paid Search, Retargeting, & SEO / SEM

Shopper Marketing

One-week destinations: NYC | SxSW | Cannes