Personal growth. Professional distinction.
HOW LONG WILL IT TAKE TO GET MY DEGREE?
The program is designed to be completed in one to two calendar years depending on your pace. Most courses are offered in standard fall/spring/summer semesters. Inter-session study opportunities exist.
HOW MUCH DO COURSES COST?
For 2018-2019, each credit hour costs $1,100, plus a student fee of $258 per credit hour. Tuition is the same for in-state, out of state, and international students.
WHEN SHOULD I START?
We recommend starting in a fall semester and take two or three courses per semester.
IS FINANCIAL AID AVAILABLE?
For full-time students both scholarships and research/teaching assistantships are available (GRE Required). The value of a 20 hour research/teaching assistantship is $13,000 per academic year, these competitive awards significantly reduce the cost of the program.
Learn more about financial aid.
DO I HAVE TO HAVE AN UNDERGRADUATE DEGREE IN ADVERTISING?
Familiarity with Advertising, Marketing, or Strategic Communication is helpful, but not required.
Many of our most successful students have undergraduate degrees in Art, Business, Economics, English, Graphic Design, Journalism, Management, Psychology, and Sociology. Bring your varied experiences and knowledge and we will help you apply it to your future profession.
Prerequisite coursework (or self-study with credit by examination) may be required depending on your knowledge and/or professional experience with advertising, research methods, and media planning.
CAN I WORK WHILE I GO TO SCHOOL?
Yes. Part-time work is definitely possible. Classes are offered weeknights and on some weekends. A full-time job and full-time course of study is not recommended, we suggest a maximum of two graduate courses while working.
WHERE DO TAI STUDENTS COME FROM?
TAI graduate students come from both U.S. and international backgrounds.
Students have attended from all over the United States, and as far away as Bangladesh, Bulgaria, Canada, China, Honduras, India, and Nigeria. Dallas is very welcoming of foreign students and we love the global perspective!
WHO ARE THE PROFESSORS?
TAI Faculty are world-renown professionals and academic experts.
Would you like to learn from the former agency CEO?
Want to learn how to pitch new business from a guy who built and sold three agencies?
How about studying creativity with the artist and graphic designer who sold his design firm, created the “We are All Homeless” project and got more than 5,000,000 online impressions last summer.
Study online advertising with the former Editor of the Journal of Interactive Advertising.
Develop your cultural fluency with an Altschuler Distinguished Professor who lived in Japan, Canada, & Singapore and has traveled to more than 30 countries.
If that is not enough, study with leading advertising researchers and current working professionals who can all share best practices and the way the industry really works.
Download faculty bios
CAN I GO PART-TIME?
Yes, our program is flexible!
CAN I STOP & START AGAIN?
Of course. Life keeps us all busy. Come take a class or two and then take a break.
WHAT DO I NEED TO APPLY?
Students need a bachelor’s degree and to provide transcripts.
GRE or GMAT is optional but required if you seek scholarships, Teaching Assistant, or Research Assistant positions.
International students are required to provide a TOEFL score.
Read more here.
CAN I COME FOR A VISIT?
We would love to meet you and introduce you to some TAI faculty! Please contact the Program Specialist, Sandi Edgar, for more information or to schedule a visit. You may also call 214-768-1967.
CAN I TALK WITH CURRENT STUDENTS?
Our students love to talk about the program! Do not hesitate to contact us and we will put you in touch with current students.